The weight of social responsibility in public relations (PR) has never
been more pronounced. Ensure the professionalism and credibility of your
business using the practical tips and guidance in this book, written by
a leading academic in the field and recommended for PR students and
practitioners alike.
Ethical practice in any professional discipline is guided by age-old
philosophical perspectives, but its modern parameters are continually
evolving. Ongoing developments in technology, social media and social
contexts mean that public relations and its practices are constantly
changing, and so do the ethical questions faced by practitioners in the
field.
Face the ethical questions and dilemmas that are inherent to public
relations and ensure you practice across the public relations spectrum
in an ethical and socially responsible manner with this fully updated
guide, packed with useful tools and insights to support those in PR and
corporate communications.
Engaging and accessible, Ethics in Public Relations offers a
lively exploration of the key ethical concerns present in the public
relations world today, written by an accredited academic with over 26
years' professional experience in the field.
Fully updated, this third edition includes an entirely new chapter on
the uses of ethics in social media, covering topical issues such as
blogger engagement and the relationship between employee social media
activity and organizational reputation.
