Ethics in Marketing and Communications: Towards a Global Perspective (2012)Hardcover - 2012, 13 December 2011

Ethics in Marketing and Communications: Towards a Global Perspective (2012)
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Print Length
130 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
13 Dec 2011
ISBN-10
0230358551
ISBN-13
9780230358553

Description

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Product Details

Book Edition:
2012
Book Format:
Hardcover
Country of Origin:
US
Date Published:
13 December 2011
Dimensions:
21.59 x 13.97 x 1.52 cm
ISBN-10:
0230358551
ISBN-13:
9780230358553
Language:
English
Location:
London
Pages:
130
Publisher:
Palgrave MacMillan
Weight:
317.51 gm

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