The field of communications is increasingly recognized as a powerful
tool in addressing the world's most imperative public health challenges.
Effective communication in health campaigns can inform, empower, or
persuade individuals to adopt healthier lifestyles as well as foster
public debate and policy change. Featuring a full chapter on
informatics, this book is devoted to the competencies in health
communication and informatics recommended by the Association of Schools
of Public Health. With chapter contributions from some of the leading
experts in public health informatics and epidemiology, health
communication and evaluation, Essentials of Public Health Communications
introduces concepts and examples that will prepare students to enter a
local health department, community organization or government agency,
and contribute to health communication research, patient counseling,
materials design, program management and media relations. Written
specifically for student use, this book presumes no prior knowledge of
the health communication or the informatics fields. Concepts are
presented in clear, jargon free language, with terms defined throughout.
Key Features: - Rather than simply presenting theories and cases, this
text emphasizes the framework and methods, breaking down complex tasks
into steps for mastery. - Simplifies key concepts in public health
informatics, and how data are transformed into useful information and
effective presentations. - Examines how health communication is actively
being used by the leading public health agencies and organizations
today. - A companion website provides a complete package of instructor
resources including sample syllabi and curriculum guides for two
semesters of instruction, as well as small scale research projects. -
Includes suggested health communication projects that can be implemented
at an academic institution, or small scale community level, to enable
hands-on learning. Looking for more real-life evidence? Check out Cases
1, 5, 6, 10, 15, 16, & 18-21 in Essential Case Studies in Public Health,
Putting Public Health into Practice.
