The second edition of this innovative core textbook spans the service
and manufacturing sectors, equipping readers to grasp and overcome the
core challenges faced in planning, designing and implementing
operations. The prestigious and well-respected author team takes a
'tasks and challenges' approach that marries theory to their extensive
practical experience of running operations in high-profile business
settings while reflecting their clear vision and personal philosophy of
operations management. Packed with engaging learning features that truly
bring the subject to life, the text provides a concise and real-world
orientated look at the key parts of an operations manager's job.
This textbook is an ideal course text for undergraduate, postgraduate
and MBA students taking a module in operations management or
manufacturing/services operations.
New to this Edition:
- New and greatly expanded coverage of the most relevant contemporary
topics in OM, including corporate social responsibility and ethics, lean
manufacturing, outsourcing vs. insourcing, and zero hour contracts
- Over 30 new and updated cases from a wide range of international
companies including Apple, Samsung and Uber
- Increased focus on strategy with an expanded emphasis and new
dedicated sections on improving operations that place OM firmly at the
centre of organizational considerations
