The theme of this book is nutrition: the manufacture and availability of
foodstuffs, and their preparation and presentation in the context of a
society's social and cultural development. In a wide-ranging tour
d'horizon, it investigates the complex contemporary semantic fields of
foods, their production and preparation, their presentation in a
commercial context, and their marketing in the media. The author also
takes a critical look at the new enthusiasm for DIY food production,
baking, and even livestock slaughter, and examines the »star system« way
cooking is presented in the media.