These essays deal with various aspects of a new, rising field, socio-
economics. The field is seeking to combine the variables studied by
neoclassical economists with those typically studied by other social
sciences. The combination is expected to provide a better understanding
of economic behavior and the economy as well as society; make more
reliable predictions; and be more in line with normative values we seek
to uphold. The new field, though, may be less elegant mathematically and
possibly less parsimonious than neoclassical economics. Some of my ideas
on this subject are included in a previously published book, The Moral
Dimension: TowardA New Economics (New York: The Free Press, 1988). They
also led to a formation of an international society of several thousand
scholars who are interested in the field, the Society for the
Advancement of Socio-Economics. The essays at hand are in effect
grouped. The first two, previously published respectively in the Journal
of Economic Psychology and Business Ethics Quarterly, reflect my most
recent thinking. They both have a utopian streak that may stand out
especially in these days when unfeathered capitalism is the rage. The
first points to people, who far from making consuming ever more their
life's project, seek a less affiuent way oflife. It examines the
psychological foundations and the social consequences of such an
approach.