"Readthis book to learn how to create a company as powerful as
Apple."--Guy Kawasaki, former chief evangelist of Apple
InEscape Velocity Geoffrey A. Moore, author of the marketing
masterwork Crossingthe Chasm, teaches twenty-first century enterprises
how to overcome thepull of the past and reorient their organizations to
meet a new era ofcompetition. The world's leading high-tech business
strategist, Moore connectsthe dots between bold strategies and effective
execution, with an action planthat elucidates the link between senior
executives and every other branch of acompany. For readers of Larry
Bossidy's Execution, Clay Christensen's Innovator's Solution, and
Gary Vaynerchuck'sCrush It!, and for anyone aiming for the pinnacle of
business success, EscapeVelocity is an irreplaceable roadmap to the
top.