Geoffrey A Moore

(Author)

Escape Velocity: Free Your Company's Future from the Pull of the PastHardcover, 6 September 2011

Escape Velocity: Free Your Company's Future from the Pull of the Past
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Print Length
240 pages
Language
English
Publisher
Harper Business
Date Published
6 Sep 2011
ISBN-10
0062040898
ISBN-13
9780062040893

Description

"Readthis book to learn how to create a company as powerful as Apple."--Guy Kawasaki, former chief evangelist of Apple

InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world's leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy's Execution, Clay Christensen's Innovator's Solution, and Gary Vaynerchuck'sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.

Product Details

Author:
Geoffrey A Moore
Book Format:
Hardcover
Country of Origin:
US
Date Published:
6 September 2011
Dimensions:
22.61 x 16 x 2.54 cm
ISBN-10:
0062040898
ISBN-13:
9780062040893
Language:
English
Location:
New York, NY
Pages:
240
Publisher:
Weight:
385.55 gm

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