As tourism service standards become more homogeneous, travel
destinations worldwide are conforming yet still trying to maintain, or
even increase, their distinctiveness. Based on more than two years of
fieldwork in Yogyakarta, Indonesia and Arusha, Tanzania, this book
offers an in-depth investigation of the local-to-global dynamics of
contemporary tourism. Each destination offers examples that illustrate
how tour guide narratives and practices are informed by widely
circulating imaginaries of the past as well as personal imaginings of
the future.