Environmental professionals can no longer simply publish research in
technical journals. Informing the public is now a critical part of the
job. Environmental Communication demonstrates, step by step, how it's
done, and is an essential guide for communicating complex information to
groups not familiar with scientific material. It addresses the entire
communications process, from message planning, audience analysis and
media relations to public speaking - skills a good communicator must
master for effective public dialogue. Environmental Communication
provides all the knowledge and tools you need to reach your target
audience in a persuasive and highly professional manner.
"This book will certainly help produce the skills for environmental
communications sorely needed for industry, government and non-profit
groups as well as an informed public". Sol P. Baltimore, Director,
Environmental Communications and Adjunct faculty, Hazardous Waste
management program, Department of Chemical Engineering, College of
Engineering, Wayne State University, Detroit, Michigan.
"All environmental education professionals agree that the practice of
good communications is essential for the success of any program. This
book provides practical skills for this concern". Ju Chou,
Associate Professor, Graduate Institute of Environmental Education
National Taiwan Normal University Taipei, Taiwan