Successful entrepreneurship requires a specialized mix of innovation,
drive, business acumen, and communication; an entrepreneur sees the
potential and pitfalls in any idea, and understands the product, the
market, and the business climate well enough to make smart decisions for
the venture. This book is designed to go beyond the nuts and bolts of
entrepreneurship and help students develop the critical foundation
referred to as "entrepreneurial thinking."
Organized to align with the typical flow of development, the text allows
students to develop their own ideas alongside each lesson. Coverage of
goals, opportunities, and resources includes detailed discussion of
venture funding, financial resources, and the relationships needed to
get an idea off of the ground; subsequent chapters include clear
guidance on keeping the momentum going through product development,
enterprise growth, value creation, and the evolution of the business
model. Based on the latest research and providing a truly global
perspective, this book gives students a comprehensive, real-world
foundation in entrepreneurship today.
