Artists, musicians, actors, singers, designers and other creative
individuals need to understand basic business concepts if they are to
successfully pursue their chosen artistic profession. These skills have
historically not been taught to creative students, which leaves them
unprepared to make a living from their artistic efforts.
Entrepreneurship for the Creative and Cultural Industries will teach
the basics of business in a way that is relevant to the challenges of
running a small business marketing a creative product.
Whether it is understanding the basics of business language,
appreciating the crucial importance of finance, or using social media
marketing, this innovative textbook covers the entrepreneurial skills
required to succeed in the creative sector. Including advice from
artists who have turned their idea into a profitable business and
worksheets that can be combined into a simple business plan, Kolb helps
non-business-minded creatives to understand everything they need to
succeed in the increasingly competitive creative economy.
This textbook is essential reading for non-business students who are
looking to understand the business side of the creative sector, while
its practical style will also suit recent graduates in these industries.