Bonita M Kolb

(Author)

Entrepreneurship for the Creative and Cultural IndustriesPaperback, 9 April 2020

Entrepreneurship for the Creative and Cultural Industries
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Part of Series
Discovering the Creative Industries
Part of Series
Mastering Management in the Creative and Cultural Industries
Print Length
258 pages
Language
English
Publisher
Routledge
Date Published
9 Apr 2020
ISBN-10
0367419734
ISBN-13
9780367419738

Description

Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product.

Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy.

This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries.

Product Details

Author:
Bonita M Kolb
Book Format:
Paperback
Country of Origin:
US
Date Published:
9 April 2020
Dimensions:
23.39 x 15.6 x 1.4 cm
ISBN-10:
0367419734
ISBN-13:
9780367419738
Language:
English
Location:
Oxford
Pages:
258
Publisher:
Weight:
367.41 gm

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