This book contains 10 cases in entrepreneurship that are drawn from 5
countries. Daft.ie is an internet company started by two brothers who
have reached the stage of second phase growth. De Boerinn Activity
Centre is a family farm that is diversifying. Digicel is primarily
concerned with corporate social responsibility. Echinades is exploring
opportunities for fish-based tourism. EcoServe has a new Managing
Director who needs to develop a positioning strategy. General Records is
about two friends who identify an opportunity to start a record company.
Guardian Angel is a Business Plan prepared by three female graduates who
developed the idea as part of their studies. Heylen is a small
enterprise that provides ecological management services to protected
areas. South Hill Enterprise is a business in which each member of staff
(excluding Supervisors and Managers) has some form of intellectual
disability. Supreme Seafoods is a fish processing firm that is
struggling to cope with the recession. The cases feature a wide range of
issues found in different entrepreneurship contexts and were written
between 2005-2009.