Thomas M Cooney

(Author)

Entrepreneurship CasesPaperback, 6 July 2010

Entrepreneurship Cases
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Print Length
140 pages
Language
English
Publisher
LAP Lambert Academic Publishing
Date Published
6 Jul 2010
ISBN-10
3838355644
ISBN-13
9783838355641

Description

This book contains 10 cases in entrepreneurship that are drawn from 5 countries. Daft.ie is an internet company started by two brothers who have reached the stage of second phase growth. De Boerinn Activity Centre is a family farm that is diversifying. Digicel is primarily concerned with corporate social responsibility. Echinades is exploring opportunities for fish-based tourism. EcoServe has a new Managing Director who needs to develop a positioning strategy. General Records is about two friends who identify an opportunity to start a record company. Guardian Angel is a Business Plan prepared by three female graduates who developed the idea as part of their studies. Heylen is a small enterprise that provides ecological management services to protected areas. South Hill Enterprise is a business in which each member of staff (excluding Supervisors and Managers) has some form of intellectual disability. Supreme Seafoods is a fish processing firm that is struggling to cope with the recession. The cases feature a wide range of issues found in different entrepreneurship contexts and were written between 2005-2009.

Product Details

Author:
Thomas M Cooney
Book Format:
Paperback
Country of Origin:
US
Date Published:
6 July 2010
Dimensions:
22.86 x 15.24 x 0.84 cm
ISBN-10:
3838355644
ISBN-13:
9783838355641
Language:
English
Location:
Saarbrucken
Pages:
140
Weight:
213.19 gm

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