This new edition of the market-leading textbook by Paul Burns offers an
unrivalled holistic introduction to the field of entrepreneurship and
valuable guidance for budding entrepreneurs looking to launch their own
small business.
Drawing on his decades of academic and entrepreneurial experience, the
author takes you on a journey through the business life-cycle, from the
early stages of start-up, through progressive growth, to the confident
strides of a mature business. Combining cutting-edge theory with fresh
global examples and lessons from real-life business practice, this
accessible and explorative textbook will encourage you to develop the
knowledge and skills needed to navigate the challenges faced by today's
entrepreneurs.
Entrepreneurship and Small Business will help you to:
- Learn what makes entrepreneurs tick with brand new Get into the
Mindset video interviews and an exploration of entrepreneuial character
traits
- Seamlessly incorporate multimedia content into your learning with the
new Digital Links platform accessed via your smart device
- Understand how worldwide events can impact small businesses through
incisive analysis of the effects of the COVID-19 pandemic
- Grasp how entrepreneurship differs around the globe, with over 100
Case Insights and new examples from a diverse range of countries and
industries
- Ensure your understanding of the entrepreneurial landscape is
up-to-date, with new chapters on recruiting and managing people, and on
lean methodologies and business model frameworks.
This is the ideal textbook for students taking undergraduate and
postgraduate Entrepreneurship or Small Business Management courses, as
well as for MBA students.
