This book provides an overview of the theory, practice and context of
entrepreneurship and innovation at both the industry and firm level. It
provides a foundation of ideas and understandings designed to shape the
reader's thinking and behaviour to better appreciate the role of
innovation and entrepreneurship in modern economies, and to recognise
their own abilities in this regard. The book is aimed at students
studying advanced levels of entrepreneurship, innovation and related
fields as well as practitioners (for example, managers, business
owners).
As entrepreneurship and innovation are largely indivisible elements and
cannot be adequately understood if studied separately, the book provides
the reader with an overview of these elements and how they combine to
create new value in the market. This edition is updated with recent
international research, including research and examples from Europe, the
US, and the Asia-Pacific region.