This innovative textbook explains how sport and leisure organisations
can become more entrepreneurial in order to achieve sustainable growth.
It introduces key tools, techniques, and approaches that can help sport
and leisure organisations put entrepreneurship at the centre of their
culture.
Drawing on cutting-edge research, innovation discourses, and
perspectives from multiple disciplines, the book introduces fundamental
concepts in entrepreneurship, innovation, and enterprise, such as
digitalisation, research and development (R&D), diversification,
extendibility, and sustainability. It highlights future innovation
challenges, provides innovative solutions, and introduces a new
diagnostic tool for managing entrepreneurship and innovation. The book
presents insights on everyday management challenges from experienced
industry practitioners and considers the importance of social enterprise
and social entrepreneurship at a time of austerity, recession, and
increasing uncertainty.
Full of real-world cases and scenarios, as well as useful features to
encourage critical reflection, this book is essential reading for any
course on entrepreneurship taken as part of a degree course in sport
management leisure, sports studies, recreation, event studies,
entertainment management or tourism. It is also fascinating reading for
practitioners looking to improve their professional skills.
