This landmark book begins with the premise that an organization must
often fundamentally transform its business practices and organizational
culture to fully align with and realize the value of product and process
innovations. The methods and practices that are set forth give readers
the tools to create the essential organizational transformations needed
to meet the challenges of a complex, rapidly evolving global economy.
Enterprise Transformation is organized into four parts:
* Introduction to Transformation begins with an introduction and
overview of the book. It then features a systems-oriented view of
transformation as well as a theo-retical perspective on the forces that
propel transformation and the nature in which transformation is
pursued.
* Elements of Transformation addresses issues of transformational
leadership and organizational and cultural change. Next, it examines
transformation principles and case studies relevant to manufacturing,
logistics, services, research and development, enterprise computing, and
quality management.
* Transformation Practices focuses on transformation planning and
execution, financing, bankruptcy, tax issues, public relations, and the
lessons learned from a variety of transformation experiences.
* Transformation Case Studies features detailed studies of Newell
Rubbermaid, Reebok, Lockheed Martin, and Interface. This part also
considers transformation in academia with an overview of fundamental
change at Georgia Tech. These case studies demonstrate the application
of principles and practices and their results.
The authors of this contributed work are senior executives, leading
consultants, and respected academics. Their experience in leading
enterprise transformation and supporting management teams is
unparalleled. Managers and executives from all industries, as well as
business students, will learn about the critical tools needed to
transform their organizations to keep pace with market demands and
surpass competitors.
