Jonathan Grix

(Author)

Entering the Global Arena: Emerging States, Soft Power Strategies and Sports Mega-Events (2019)Hardcover - 2019, 26 July 2019

Entering the Global Arena: Emerging States, Soft Power Strategies and Sports Mega-Events (2019)
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Part of Series
Mega Event Planning
Print Length
117 pages
Language
English
Publisher
Palgrave Pivot
Date Published
26 Jul 2019
ISBN-10
9811379513
ISBN-13
9789811379512

Description

Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states.
Sports mega-events, it is argued, can be understood as a key component in states' 'soft power' strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept's founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power 'ideal type' to aid researchers in understanding the strategies employed by states in advancing their interests.

Product Details

Authors:
Jonathan GrixPaul Michael BrannaganDonna Lee
Book Edition:
2019
Book Format:
Hardcover
Country of Origin:
NL
Date Published:
26 July 2019
Dimensions:
21.01 x 14.81 x 0.97 cm
Genre:
Urban
ISBN-10:
9811379513
ISBN-13:
9789811379512
Language:
English
Location:
Singapore
Pages:
117
Publisher:
Weight:
308.44 gm

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