From Double Indemnity (1944) to The Godfather (1972), the stories
behind some of the greatest films ever made pale beside the story of the
studio that made them. In the golden age of Hollywood, Paramount was one
of the Big Five studios. Gulf + Western's 1966 takeover of the studio
signaled the end of one era and heralded the arrival of a new way of
doing business in Hollywood. Bernard F. Dick reconstructs the battle
that reduced the studio to a mere corporate commodity and traces
Paramount's devolution from freestanding studio to subsidiary -- first
of Gulf + Western, then of Paramount Communications, and currently, of
Viacom-CBS.
Dick portrays the new Paramount as a paradigm of today's Hollywood,
where the only real art is the art of the deal. In modern Hollywood,
former merchandising executives find themselves in charge of production
on the assumption that anyone who can sell a movie can make one. CEOs
exit in disgrace from one studio, only to emerge in triumph at another.
Corporate raiders vie for power and control, purchasing and selling film
libraries, studio property, television stations, book publishers, and
more. The history of Paramount is filled with larger-than-life people,
including Billy Wilder, Adolph Zukor, Sumner Redstone, Shari Redstone,
Sherry Lansing, Barry Diller, Michael Eisner, Jeffrey Katzenberg, and
more.