Friðrik Larsen

(Author)

Energy Branding: Harnessing Consumer Power (Softcover Reprint of the Original 1st 2017)Paperback - Softcover Reprint of the Original 1st 2017, 2 August 2018

Energy Branding: Harnessing Consumer Power (Softcover Reprint of the Original 1st 2017)
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Print Length
173 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
2 Aug 2018
ISBN-10
3319861018
ISBN-13
9783319861012

Description

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.

Product Details

Author:
Friðrik Larsen
Book Edition:
Softcover Reprint of the Original 1st 2017
Book Format:
Paperback
Country of Origin:
NL
Date Published:
2 August 2018
Dimensions:
21.01 x 14.81 x 1.02 cm
ISBN-10:
3319861018
ISBN-13:
9783319861012
Language:
English
Location:
Cham
Pages:
173
Weight:
231.33 gm

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