Is Your Company EMPOWERED for Success?
You know it's happening within your organization. Your people, armed
with cheap, accessible technology, are connecting with customers and
building innovative new solutions. But who are these creative
problem-solvers? How can you be one? And just as important--how can you
lead them?
We call them HEROes: highly empowered and resourceful operatives. Your
company needs them because in the age of Twitter, iPhones, Facebook,
YouTube, and an ever-evolving torrent of Web information, your customers
now step up to the counter armed with more data and access than ever
before, and in many cases, your company is overmatched.
In Empowered, Forrester's Josh Bernoff--coauthor of the pioneering
book Groundswell--and Ted Schadler explain how to transform your
company by unleashing the mighty force of these HEROes. Like John
Bernier and Ben Hedrington at Best Buy, who built an army of 2,500
tweeting employees to reach out to customers online. Or Ross Inglis, who
tapped into Internet computing resources to open an entirely new
customer channel for Thomson Reuters. Or John Stadick, who equipped 600
sales staff with iPhones and boosted profits at his construction rental
company.
The truth is, one in three of your information workers already use
easily accessible technologies that your company does not sanction.
Empowered gives you a prescription for embracing this covert
innovation. At the heart of a HERO-powered business is a new pact
between these critical employees, company managers, and the IT
department: HEROes build new solutions to meet customer needs,
management sets clear rules while encouraging more experimentation, and
IT expands its role to both support and secure these business solutions.
Fueled by data from Forrester Research, Empowered is packed with the
business tools and information necessary to move your organization
several steps ahead of the competition:
- Statistical analysis of the 16% of customers who account for 80% of
the online influence
- The four-step IDEA process to transform customer-facing service,
marketing, and mobile applications
- A tool to score HERO projects on value and effort, to offer guidance
on which projects to support
- The HERO index: A scorecard of the industries and departments with
the most--and the fewest--HEROes
- Roadmaps for collaboration systems that stimulate and support HERO
innovation
- The game plan for IT's new role as a key partner in technology ideas
throughout the company
- Dozens of case studies and examples from firms in every industry,
from retail to business services
Armed with an arsenal of exciting and valuable new technologies, your
employees are already transforming the way you do business. You can lead
them or block them--it's your choice. Empowered will help you make the
right decision.
