Legendary American adman and image-maker, George Lois was a leader of
the 1960s Creative Revolution and the mastermind behind an astonishing
array of witty and audacious advertising and branding campaigns,
political spots, public service announcements, and unforgettable
magazine covers during his 50-year career.
Among Lois' creations are the 'I want my MTV' campaign that first
featured Mick Jagger; the introduction of Xerox culture showing a
chimpanzee deftly making photocopies, the concept and name for the
ubiquitous frozen-food product Lean Cuisine, dozens of controversial
covers for Esquire magazine (including Andy Warhol drowning in a can
of Campbells' soup), and the legendary 'Think Small' campaign for
Volkswagen. Lois recounts all of these and more than 140 others in this
historic and entertaining tome showcasing his most influential celebrity
campaigns and covers, and featuring the super famous, from Jacqueline
Onassis to Elvis.
Illustrated with the original ads and images, $ellebrity presents the
stories behind the ads, explaining how each ad was conceived and
produced, and the unexpected pitfalls, scuffles, and friendships that
ensued as Lois angled and tangled with the stars. $ellebrity embodies
not only a mesmerizing personal album filled with exclusive insider
information, but an incomparable defining document of the zeitgeist of
an American era spanning over half a century - as seen through Lois'
dynamic eye.
