This book presents a series of studies on the status quo,
characteristics of and trends in China's eSports industry, while also
analyzing key problems to help the industry avoid potential risks, seize
opportunities for development, and promote industrial drivers. In
addition, it puts forward feasible plans and strategic suggestions for
high-quality innovation and development of the industry.
Electronic sports or eSports refers to digital entertainment activities
that combine technological, sports, cultural and social aspects, and
which have a unique commercial and user value. With their rapid growth
in this century, eSports are now an emerging sector with huge growth
potential and room for innovation. In 2020, China's eSports industry led
the globe in growth rates; contributing roughly RMB 75.198 billion, it
brought considerable new momentum to the national economy.
As a new cultural phenomenon, eSports are politically, economically,
culturally, and socially suited to helping use information technologies
to restructure human social activities. The emergence and spread of an
eSports culture embody the richness of subcultural phenomena and the
importance of multicultural spaces, while also having a positive effect
on people's competitive spirit, intelligence, aesthetic tastes, etc.
However, during the COVID-19 pandemic, China's eSports industry has
faced a host of problems, e.g. postponed competitions, management
difficulties and brand devaluation, all of which have hampered its
progress. Nevertheless, the number of Chinese eSports users is on the
rise and the online market share is climbing steadily, establishing a
user base for the industry. Moreover, new technological advances like
5G, VR and AR offer a wealth of new opportunities for innovation in
China's eSports industry.
The book encourages readers to approach the topic from various
perspectives and think across disciplines. As a result, it is not only
essential reading for students at colleges and universities, but also
offers a valuable reference guide for eSports researchers and
enthusiasts.
