El libro que ha revolucionado el campo de la creatividad, la
innovación y el aprendizaje.
¿Qué tienen en común Matt Groening, el creador de Los Simpsons, el
empresario Richard Branson, o la periodista Arianna Huffington? Más allá
de su enorme éxito profesional, todos ellos son personas que muestran
una extraordinaria pasión por lo que hacen y que han encontrado lo que
Ken Robinson denomina su Elemento, es decir, el lugar donde la persona
hace aquello que realmente quiere hacer y donde es quien siempre ha
querido ser.
Ken Robinson consigue en este libro transmitir la importancia de
encontrar ese punto, motiva al lector a buscarlo y le recuerda que nunca
es tarde para alcanzarlo. El Elemento es un libro especialmente
necesario en unos momentos en los que el éxito parece medirse
exclusivamente mediante parámetros económicos, porque nos demuestra que
la clave reside en hacer especialmente bien aquello que nos apasiona.
**La clave del elemento reside en hacer especialmente bien aquello que
nos apasiona.
**
ENGLISH DESCRIPTION
From one of the world's leading thinkers and speakers on creativity
and self-fulfillment, a breakthrough book about talent, passion, and
achievement
The element is the point at which natural talent meets personal passion.
When people arrive at the element, they feel most themselves and most
inspired and achieve at their highest levels. The Element draws on the
stories of a wide range of people, from ex-Beatle Paul McCartney to Matt
Groening, creator of The Simpsons; from Meg Ryan to Gillian Lynne, who
choreographed the Broadway productions of Cats and The Phantom of the
Opera; and from writer Arianna Huffington to renowned physicist Richard
Feynman and others, including business leaders and athletes. It explores
the components of this new paradigm: The diversity of intelligence, the
power of imagination and creativity, and the importance of commitment to
our own capabilities.
With a wry sense of humor, Ken Robinson looks at the conditions that
enable us to find ourselves in the element and those that stifle that
possibility. He shows that age and occupation are no barrier, and that
once we have found our path we can help others to do so as well. The
Element shows the vital need to enhance creativity and innovation by
thinking differently about human resources and imagination. It is also
an essential strategy for transforming education, business, and
communities to meet the challenges of living and succeeding in the
twenty-first century.
