Michael Bland

(Author)

Effective Media Relations: How to Get ResultsPaperback, 28 June 2005

Effective Media Relations: How to Get Results
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Part of Series
PR in Practice
Part of Series
Public Relations in Practice
Print Length
160 pages
Language
English
Publisher
Kogan Page
Date Published
28 Jun 2005
ISBN-10
0749443804
ISBN-13
9780749443801

Description

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner.

In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.

In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.

In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.

In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.

Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.

Product Details

Authors:
Michael BlandAlison TheakerDavid Wragg
Book Format:
Paperback
Country of Origin:
US
Date Published:
28 June 2005
Dimensions:
23.57 x 15.54 x 1.52 cm
ISBN-10:
0749443804
ISBN-13:
9780749443801
Language:
English
Location:
London
Pages:
160
Publisher:
Weight:
276.69 gm

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