The power of the media is unquestionable - the dramatic effect it can
have on public opinion and decision making is quite unique. Knowing how
to use the media effectively is an essential skill for the public
relations practitioner.
In this third edition of Effective Media Relations, three public
relations professionals give clear, practical guidance on how to work
with journalists to get the best possible media coverage.
In Part 1, Alison Theaker looks at the media context and provides an
overview of the law, ownership, ethics, new technology and media
evaluation.
In Part 2, David Wragg looks at the opportunities that are available
in the traditional press and gives practical advice on how to work with
them.
In Part 3 Michael Bland takes a behind-the-scenes look at the
broadcast media and provides an insight into how radio and television
interviews should be handled.
Effective Media Relations will provide an ideal primer for any
newcomer to public relations. For the seasoned practitioner, it will
serve as a useful refresher to update skills and give an invaluable
overview of media relations.