This book provides the reader with inside knowledge about the
application and workability of the concept of benchmarking in different
industrial contexts. It takes a practical approach, including case
studies in benchmarking applications from a cross-section of industry
and commerce, and promotes state-of-the-art thinking and innovation
through the use of benchmarking. It is the key text for senior managers,
project teams, trainers and consultants in benchmarking and quality
management. Effective Benchmarking features include: 20 case studies
from nine different sectors; evidence that benchmarking can help achieve
competitive advantage; numerous tips and useful information.
