Are you missing opportunities for growth that are right in front of
you?
In today's volatile economic environment, filled with uncertainty and
sudden change, the forces pushing you to stay focused on the core
business are extremely powerful. Profiting from the core is crucial, but
the danger is that overfocus on the core can blind companies. Scanning
the horizon for new markets and new products can also be tempting, but
risky. Fixating too much on either strategy can cause you to miss the
substantial opportunities for growth that are often hidden in plain
sight, at the edge of the core business.
In this insightful yet practical book, strategy experts Alan Lewis and
Dan McKone articulate a mindset that helps leaders recognize and
capitalize on these opportunities.
The Edge Strategy framework challenges how the boundaries of your
existing products and services map to your customers' views of the world
and then provides three different lenses through which you can see and
leverage value:
- Product edge. How to capture incremental profits and other benefits
by slightly altering the elements and composition of a core offering
- Journey edge. How to create and capture extra value by adjusting
your role in supporting the customer's journey to and through your
offering
- Enterprise edge. How to unlock additional value from resources and
capabilities that support your core offering by applying them in a
different context, for a different offering or different set of
customers
With engaging examples across many industries, Lewis and McKone coach
you on how to identify and assess each of the different "edges" and then
provide concrete insights and advice on applying edge strategy and
tactics to use in specific business contexts. The book concludes with a
ten-step process to help executives and managers find and leverage the
edges in their own companies.
Edge Strategy is the concise, hands-on guide for growing your business
by getting more yield from assets already in place, relationships
already established, and investments already made.
