This research monograph answers the question how sustainability driven
entrepreneurs (ecopreneurs) deliver their sustainability goals through
their business practices. The research draws on data from 12 case
studies set within the food industry. The analysis takes a firm level
and a supply chain level perspective and provides insights to the
interconnected nature of sustainability goals within and across firms.
It provides theoretical propositions that show one approach of how to
conduct business in a way that works for the planet and people in
addition to shareholders. This presents an alternative understanding of
organisational performance that builds the foundation for many avenues
of future research into sustainable management.
The research combines the remote areas of supply chain management and
entrepreneurship at the intersection of sustainability. This novel
approach and the insights from the business practice exploration, offer
many avenues for further research beyond entrepreneurship and supply
chain management. This book will be of interest to academics in
management research and also to people with an academic background that
work together with sustainability driven and/ or social entrepreneurs,
who could benefit from the insights into how sustainability goals are
delivered through business practices and the relevant trade-offs faced
by ecopreneurs.