With the nationalization of insurance industry in 1956, the state-run
Life Insurance Corporation of India (LIC)& General Insurance Corporation
of India (GIC) assumed monopoly in the country's Life Insurance Sector.
Over time, taking advantage of its monopoly and virtual prerogatives in
establishing premiums, LIC and GIC have evolved into a monolithic
undertaking together forming the insurance sector of the country. With
more agents spread in every nook and corner of the country; it has
created an enviable brand name, particularly among the rural population
of the country.In the post-liberalized era, this industry has become
very competitive with private players bringing in new and variant
products and marketing techniques. This book aims at gauging the
improvements and weaknesses and devising on solutions present in the
form of suggestions. This book, therefore, also aims at assessing the
impact of economic liberalization on the insurance sector in India so as
to prove whether the reforms, in general, have resulted in improving the
efficiency of the (LIC) and General Insurance Corporation of India (GIC)
or not.