In this fascinating book, innovation expert Scott Anthony and his
impressive team of coauthors use groundbreaking research in behavioral
science and provide a first-of-its-kind playbook for empowering
individuals and teams to be their most curious and creative--every
single day.
- Takes groundbreaking habit research and applies it to innovation.
- A comprehensive list of innovative practices and nudges from companies
around the world--from Amazon and Google, to small startups and banks,
to the Salvation Army.
- Well-researched and full of case studies.
- Provides advice on how leaders can create their own nudges and
behavior hacks to get their teams to be more innovative.
Audience: Managers tasked with innovation efforts and their teams.