The history of Hollywood is often seen only through the lens of the
major studios, forgetting that many of Tinseltown's early creations came
from micro-studios stretched along Sunset Boulevard in an area
disparagingly known as Poverty Row. Here, the first wave of West Coast
moviemakers migrated to the tiny village of Hollywood, where alcohol was
illegal, actors were unwelcome, and cattle were herded down the unpaved
streets. Most Poverty Row producers survived from film to film, their
fortunes tied to the previous week's take from hundreds of nickelodeon
tills. They would routinely script movies around an event or disaster,
often creating scenarios using sets from more established productions,
when the bosses weren't looking, of course. Poverty Row quickly became a
generic term for other fly-by-night studios throughout the Los Angeles
area. Their struggles to hang on in Hollywood were often more intriguing
than the serialized cliffhangers they produced.