Barbara Mueller

(Author)

Dynamics of International Advertising: Theoretical and Practical Perspectives (Revised)Paperback - Revised, 10 August 2017

Dynamics of International Advertising: Theoretical and Practical Perspectives (Revised)
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Print Length
354 pages
Language
English
Publisher
Peter Lang Copyright AG - Ipsuk
Date Published
10 Aug 2017
ISBN-10
1433127598
ISBN-13
9781433127595

Description

This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.

Product Details

Author:
Barbara Mueller
Book Edition:
Revised
Book Format:
Paperback
Country of Origin:
US
Date Published:
10 August 2017
Dimensions:
24.89 x 17.78 x 2.29 cm
ISBN-10:
1433127598
ISBN-13:
9781433127595
Language:
English
Location:
New York
Pages:
354
Weight:
698.53 gm

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