Gary M Erickson

(Author)

Dynamic Models of Advertising Competition: Open- And Closed-Loop Extensions (1991)Hardcover - 1991, 31 August 1991

Dynamic Models of Advertising Competition: Open- And Closed-Loop Extensions (1991)
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Part of Series
International Quantitative Marketing
Part of Series
Kluwer International Series in Engineering & Computer Science
Part of Series
International Series in Quantitative Marketing
Print Length
122 pages
Language
English
Publisher
Springer
Date Published
31 Aug 1991
ISBN-10
0792391462
ISBN-13
9780792391463

Description

For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat- form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models.

Product Details

Author:
Gary M Erickson
Book Edition:
1991
Book Format:
Hardcover
Country of Origin:
US
Date Published:
31 August 1991
Dimensions:
24.49 x 16.1 x 1.42 cm
ISBN-10:
0792391462
ISBN-13:
9780792391463
Language:
English
Location:
Dordrecht
Pages:
122
Publisher:
Weight:
390.09 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.