An introduction to the new auction format known as 'Dynamic Alliance
Auctions' which has been developed for Internet-based transportation
marketplaces. The format allows for a packagewise placement of
transportation orders even if these orders stem from different shippers.
This, in turn, increases utilization of truck capacity and reduces risk
for carriers. It also results in bringing down transportation prices
without shrinking margins. After examining the landscape of
Internet-based transportation marketplaces, the book identifies vital
characteristics and needs of transportation business. The book shows how
Dynamic Alliance Auctions combine ideas of matching theory, auctions and
bargaining to fit these needs. Finally, the performance of this auction
format is investigated analytically and experimentally using a modified
private-value framework and different informational settings.