Part memoir, part business book, Marty Sklar entertains readers with
more than fifty years of tales of creating magic around the world.
Marty Sklar was hired by The Walt Disney Company after his junior year
at UCLA, and began his Disney career at Disneyland in July 1955, the
month before the park opened. He spent his first decade at Disney as
"the kid," the very youngest of the creative team Walt had assembled at
WED Enterprises. But despite his youth, his talents propelled him
forward into substantial responsibility: he became Walt's speech writer,
penned Walt's and Roy's messages in the company's annual report,
composed most of the publicity and marketing materials for Disneyland,
conceived presentations for the U.S. government, devised initiatives to
obtain sponsors to enable new Disneyland developments, and wrote a
twenty-four-minute film expressing Walt's philosophy for the Walt Disney
World project and Epcot. He was Walt's literary right-hand man.
Over the next forty years, Marty Sklar rose to become president and
principal creative executive of Walt Disney Imagineering, and he devoted
his entire career to creating, enhancing, and expanding Walt's magical
empire.
This beautifully written and enlightening book is Marty's own retelling
of his epic Disney journey, a grand adventure that lasted over half a
century.
Searching for that perfect gift for the #1 Disney fan in your life?
Explore more behind-the-scenes stories from Disney Editions:
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- Travels with Walt Disney: A Photographic Voyage Around the World (By
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- Eat Like Walt: The Wonderful World of Disney Food (By Marcy Carriker
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- Walt Disney: An American Original (By Bob Thomas)
- Disney A to Z: The Official Encyclopedia, Fifth Edition (By Disney
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- Disney Facts Revealed: Answers to Fans' Curious Questions (By Disney
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- Disney Trivia from the Vault: Secrets Revealed and Questions
Answered (By Disney Legend Dave Smith)
- My Pride: Mastering Life's Daily Performance from Broadway's
Record-Breaking Lion King (By Alton Fitzgerald White)
- Be Our Guest: Perfecting the Art of Customer Service, Revised and
Updated Edition (By The Disney Institute)
