"Aaron James Draplin lets the simplicity and universality he found in
Lego toys as a child guide his work designing corporate logos and other
work for companies like Nike and the New York Times, plus snowboards,
posters and a slew of other projects." --Globe and Mail
Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While
all of these brands are vastly different, they share at least one thing
in common: a teeny, little bit of Aaron James Draplin.
Draplin is one of the new school of influential graphic designers who
combine the power of design, social media, entrepreneurship, and DIY
aesthetic to create a successful business and way of life. Pretty Much
Everything is a mid-career survey of work, case studies, inspiration,
road stories, lists, maps, how-tos, and advice.
It includes examples of his work--posters, record covers, logos--and
presents the process behind his design with projects like Field Notes
and the "Things We Love" State Posters. Draplin also offers valuable
advice and hilarious commentary that illustrates how much more goes into
design than just what appears on the page.
Draplin writes in his introduction, "I made this stuff my life. When
something is your hobby first, the "work" part never feels the same. I
love making this stuff. And I'm hoping that will never change. I've been
lucky to pull off a killer life in design. Let this goddamn book be
proof."
With Draplin's humor and pointed observations on the contemporary design
scene, Draplin Design Co. is the complete package for the new
generation of designers.
