Getting your pricing strategy right is the difference between
sustainable growth, investing in product development, and happy, engaged
customers and stakeholders. Harvard Business Review research shows
that pricing has almost 4 times as much influence on a company's ability
to reinvest than top line sales growth. But if you don't understand the
psychology of pricing, having the wrong price can undermine your chances
for success.
Double Your Price is your practical, accessible guide on the
theory, strategy, psychology, and execution of pricing. With useful
tools, and clear, realistic guidance on how to leverage pricing to drive
business success, you'll be able to answer the following questions for
your business or product:
- How much should we charge for our product or service?
- How much are our customers willing to pay?
- If we increase our price, will we lose customers?
- How can setting prices help us cover our costs?
- What are the benefits of a pricing strategy?
- Will increasing or decreasing prices help my business to succeed?
Covering how pricing works, how to avoid cognitive bias, how to convince
others, and many different pricing strategies, Double Your Price
includes a practical set of insights, tools, and actionable guidance,
and a Foreword by Lord Sainsbury.
A well-designed and progressive pricing strategy is one of the most
powerful tools available to businesses. Get yours right.
