Opening with a discussion of what it means to be a professional
photographer, this workbook evolves into a career guidebook for amateur
photographers to make the transition into the business of shooting on a
semiprofessional level. Acclaimed photographer Don Giannatti shows how
to best lay the groundwork for a successful business by developing a
comprehensive plan for a new business--then demonstrates how to refine
this plan based on personal experiences as the process unfolds. From
determining the genres of photography the business will specialize in
and selecting necessary to keeping overhead costs in line to maximize
profits, this guide provides the information to achieve success, whether
an amateur looking to build a new career or a professional who wants to
enhance the efficiency and profitability of their business.