Essential reading for anyone analysing images, technologies and society,
Doing Visual Ethnography is an engaging and thorough guide to
ethnographic and visual research. Updated in tone, language and style,
the Fourth Edition of this established text is vastly updated,
with:
- A new Chapter 8 on documentary, followed by a new chapter 9 on
interventional visual ethnographies.
- Content on "visual futures", explaining ethnographic techniques such
as 'ethnographies of the possible' and future-focused design
anthropology workshops.
- An updated Chapter 5 on Video ethnography for investigating embodied
and sensory experience, with new material on digital materiality and
technologies such as the use of Go-Pros, drones and wearable cameras.
Pink provides a foundation for thinking about visual ethnography while
introducing the practical and theoretical issues relating to the visual
and digital technologies used in the field. Her latest edition
re-instates the title′s status as a must-have for students and
researchers across the social sciences who are interested in
incorporating audiovisual media into their research practice.