Whether you're investigating fashion as a material object, an abstract
idea, a social phenomenon, or a commercial system, qualitative
techniques can further your understanding of almost any research topic.
Doing Research in Fashion and Dress begins by guiding you through a
brief history of fashion studies, and the debates surrounding it, before
introducing key qualitative methodological approaches, including
ethnography, semiology, and object-based research. Detailed case studies
demonstrate how each methodology is used in practice. These case studies
include Japanese subcultures, fashion photography blogs and semiotic
studies of fashion magazine shoots and advertisements. This second
edition also features a new chapter on internet sources and online
ethnography, reflecting the adoption of social media tools not only by
industry practitioners but also by academics.
By contextualizing history, theory and practice Doing Research in
Fashion and Dress offers:
-A systematic examination of qualitative research methods in fashion
studies in social sciences.
-A practical guide for anyone wishing to conduct fashion research in
academia or in the business world.
-An accessible grounding in contemporary fashion studies literature.