Doing Ethnography is invaluable reading for anyone collecting data
through observation. Innovative and thought provoking, it is a
refreshing take on ethnography stressing both academic rigor and
practical necessity. It combines theoretical perspective with tangible
action plans and walks you step-by-step through designing, conducting,
and evaluating ethnographic research.
The book skilfully introduces the varied tasks and decisions you need to
consider before entering the fieldhelping you to avoid common mistakes
and to conduct safe, ethical research.
The redesigned Second Edition has cutting edge case studies and
examples from across the social sciences and has an embedded awareness
of the importance of digital research tools and social media. It also
includes a detailed discussion of:
- Autoethnography
- Digital Ethnography
- Visual Ethnography
- Feminist Ethnography
- Managing and Analysing data
This is an ideal companion for every novice researcher.