The second edition of Doing Ethics in Media continues its mission of
providing an accessible but comprehensive introduction to media ethics,
with a grounding in moral philosophy, to help students think clearly and
systematically about dilemmas in the rapidly changing media environment.
Each chapter highlights specific considerations, cases, and practical
applications for the fields of journalism, advertising, digital media,
entertainment, public relations, and social media. Six fundamental
decision-making questions-the "5Ws and H" around which the book is
organized-provide a path for students to articulate the issues,
understand applicable law and ethics codes, consider the needs of
stakeholders, work through conflicting values, integrate philosophic
principles, and pose a "test of publicity." Students are challenged to
be active ethical thinkers through the authors' reader-friendly style
and use of critical early-career examples. While most people will change
careers several times during their lives, all of us are life-long media
consumers, and Doing Ethics in Media prepares readers for that task.
Doing Ethics in Media is aimed at undergraduate and graduate students
studying media ethics in mass media, journalism, and media studies. It
also serves students in rhetoric, popular culture, communication
studies, and interdisciplinary social sciences.
The book's companion website-doingethicsin.media, or
www.doingmediaethics.com-provides continuously updated real-world media
ethics examples and collections of essays from experts and students. The
site also hosts ancillary materials for students and for instructors,
including a test bank and instructor's manual.
