The book focuses on the different aspects of business in India required
to be taken care of by any businessperson, especially a foreigner,
willing to do business in India. India is known for "unity in
diversity." The country being a very old civilization, and of
continental size with great diversity, often remains a mystery for most
of the foreign investors and businesspersons who get very easily
attracted to it because of the humongous market and its potential. The
book goes deep into the various important aspects of business in India
which essentially hold the key to success of a business venture. A good
understanding of the political, economic, social, technological,
environmental, and legal aspects (the PESTEL framework) of the
business environment in the country holds a businessperson in good stead
in comparison with others who have little or no idea of the big picture.
The book discusses these aspects with pertinent examples to make
understanding their interplay easy. Any person unfamiliar with India as
a country will get a good idea of different aspects of the country
through the PESTEL framework and will be able to understand the true
meaning of unity in diversity. Also, it makes it possible for someone
well versed with the system of business in India to appreciate the finer
aspects.
The book is divided into three modules. The first module provides an
overview of business in India, scope and potential for growth,
opportunities, and some good success stories. The second module goes
into the details of the PESTEL framework and discusses each arm at
length. The combined study of numerous factors, which has been divided
into different heads for better understanding, brings out many stories
giving a fantastic learning experience. A closer look at how things are
changing and what can be anticipated arguably is the most important part
of the book, providing pointers to remain connected with day-to-day
happenings. The third module goes into the practical aspects of doing
business and deals with investment, establishing and running a business
in India. Altogether, the book is a complete package to facilitate ease
of business in the country and will be of interest to practitioners,
policy makers and researchers working in this field.
