As a business owner, everything you've worked so hard to achieve thus
far depends on getting the word out to the right people. Marketing your
product or service is detrimental to your survival! With that said, it
is not an exaggeration to say that the most important hat a business
owner wears is that of marketer. But as entire business degrees and
companies have been built around the marketing industry, how could you
ever wear that hat for your company? Where does an entrepreneur such as
yourself even begin to learn how to market your business successfully?
With so many new ways to reach customers and clients and only so much
time in the day, it's hard to know where to start. Social media? Email?
Blogs? Video? SEO? Do It! Marketing breaks down marketing into a series
of simple decisions (and the action steps to implement those decisions)
that will help you regain the clarity, confidence, and control you need
to succeed. Packed with do-this-now ideas intended to attract, engage,
and win more customers and clients, this no-nonsense book reveals how
to: - Avoid blah, blah, blah marketing - Use magnetic marketing
strategies that pull--not--push-qualified decision-makers into your
world - Position yourself as an expert - Become the obvious choice in
your market - Do social media right - Learn to speak your customers'
language - Get a steady stream of referrals - Identify and focus on
high-payoff activities - And more! Energetic, inspiring, and filled with
concrete strategies, tactics, templates, and tools, Do It! Marketing
shows you how to stop marketing like an amateur and start outsmarting,
out-positioning, and out-executing the competition.
