In today's world, customers don't want to hear sales pitches, but so
many salespeople still rely on them. In his breakthrough handbook, Ditch
the Pitch, Steve Yastrow, founder of a successful business strategy
consulting firm, asks us to throw out everything we've been taught about
pitching to customers. Steve's advice: tear up your sales pitch and
instead improvise persuasive conversations. Ditch the Pitch is an
essential read for salespeople, business managers, and anyone wishing to
persuade those around them. Organized into six habits, with each habit
consisting of three practices necessary for mastery, Ditch the Pitch is
designed to teach Yastrow's approach to fresh, spontaneous, persuasive
conversations. These new skills will show the reader how to identify the
details that make each customer unique and subsequently navigate a
conversation that focuses on the right message for the right customer at
the right time. Throughout the book, the author quotes well-known improv
comedians and musicians. He translates the techniques these artists use
when improvising to create persuasive situations with customers. With
the new confidence Ditch the Pitch offers, you will become master of the
art of on-the-spot, engaging, and effective customer interactions. Let
go of pre-written scripts and embrace Yastrow's guidelines for
effortlessly enabling spontaneous conversations that persuade customers
to say ""yes.""