&>Master a complete five-step program for identifying and executing on
disruptive business opportunities! Now updated and even more effective,
Luke Williams' Disrupt, Second Edition combines the design
industry's most powerful "disruptive thinking" techniques with real
business implementation discipline.
Drawing on his pioneering experience innovating at the legendary frog
design (and teaching innovation at NYU), Williams shows exactly how to
generate and execute on a steady stream of disruptive strategies. Using
updated examples and a book-length case study, Williams shows how the
more unexpected an idea, the smaller the number of competitors, and the
more successful the company that brings it to market.
You'll walk through generating your disruptive hypothesis, defining your
disruptive market opportunity, creating multiple disruptive ideas,
shaping them into an actionable solution, and persuading key
stakeholders to adopt or invest in your solution.
Disrupt, Second Edition is for all entrepreneurs, product and
marketing managers, R and D specialists, strategists, and senior
executives seeking to create disruptive products, services, and customer
experiences. It offers you a systematic and proven way to redefine your
company's future, stun your industry, and leave your competitors
scrambling to catch up.