Explains why audiences dislike certain media and what happens when
they do
The study and discussion of media is replete with talk of fans, loves,
stans, likes, and favorites, but what of dislikes, distastes, and
alienation?
Dislike-Minded draws from over two-hundred qualitative interviews to
probe what the media's failures, wounds, and sore spots tell us about
media culture, taste, identity, representation, meaning, textuality,
audiences, and citizenship. The book refuses the simplicity of Pierre
Bourdieu's famous dictum that dislike is (only) snobbery. Instead,
Jonathan Gray pushes onward to uncover other explanations for what it
ultimately means to dislike specific artifacts of television, film, and
other media, and why this dislike matters.
As we watch and listen through gritted teeth, Dislike-Minded listens
to what is being said, and presents a bold case for a new line of
audience research within communication, media, and cultural studies.