"As a technologist, entrepreneur, and philanthropist, Raj Vattikuti has
the ideal background to outline the steps of creating a Digital
Strategy. Ram Charan is one of the world's most influential consultants
who brings deep business insight and understanding of digital business.
Together Raj and Ram explain the benefits and pitfalls of various
approaches and why standing still means failure. This book explains how
a digital business thinks, operates with agility, develops deeper
customer relationships, and appropriately uses technology. It also
emphasizes that developing a Digital Strategy is an ongoing process to
sustain a competitive advantage and provides a template to help business
compete in a digital economy. This book offers a practical perspective
from decades of partnering with various businesses across many sectors
and outlines how to create value for your customers and business."
Jacques Nasser AC "Raj Vattikuti and Ram Charan have seen what so many
others have missed- that real digital transformation starts and ends
with the business. The central lessons of their book are what every
leader needs to hear: Give digital ownership to the business. Take an
agile, iterative approach to investment. Design an innovation process
based on experimentation. Push for speed and build digital products in
weeks, not years. Shift the culture to empower employees, collaborate
across silos, and focus on outcomes. This is how digital transformation
delivers lasting growth. If you are leading a legacy business today, you
cannot afford anything less!" David L. Rogers, global bestselling author
of "The Digital Transformation Playbook" "This book is a game changer:
no longer will the IT department be seen as disconnected from digital
imperatives. Data ultimately should determine the direction of business
strategy, capital allocation, and how to assess competitive threats and
opportunities. Raj and Ram present the business case for driving digital
solutions through innovative IT platforms which keep the plane afloat
while installing a new digital engine." Dennis Carey, Vice Chairman Korn
Ferry, Founder The Prium and The CEO-Academy
