Discover more about effective Digital Marketing strategies and
practices, and expand your knowledge of the field, learning from the
success stories of some of the biggest brands.
Digital Marketing, 8th edition is a market-leading text,
providing you with the most comprehensive guide to the strategies,
techniques, and online trends that have transformed the way companies
communicate with their consumer audiences today.
The text, known for its clear structure and accessible content, offers
you valuable insight into the main principles and aspects of Digital
Marketing. The eighth edition has been comprehensively updated to help
you learn more about the success factors of a digital marketing
strategy, using key techniques in the area, including search, social
media and content marketing, conversion optimisation, and marketing
automation. It also introduces increased data-driven marketing
techniques with many new examples covering digital analytics, artificial
intelligence, and machine learning.
This latest edition also links marketing theory with practical business
experience to help you understand digital marketing in the real world
through case studies from market-leading and cutting-edge companies such
as ASOS, Spotify, and L'Oreal.
Many useful features include self-assessment exercises and discussion
questions to self-test your knowledge and understanding of the topics.
With the 'Essential Digital Skills' boxes guiding you into developing
key skills you will later need in the workplace, this leading textbook
is a must-have guide for students and professionals.
Pearson, the world's learning company.
