Seminar paper from the year 2017 in the subject Communications - Public
Relations, Advertising, Marketing, Social Media, grade: 92, Texas
Southern University (Business), course: International Business,
language: English, abstract: In today's digital era, the internet is the
most powerful marketing tool for the exposure of several businesses that
exist globally. The digital era has been boosted by advancement in
technology. The advent of mobile phones and private computers has
increased online presence and internet access by millions of individuals
throughout the world. Social media is the latest digital milestone that
offers interactive and productive platforms for buyers and sellers
(Wynne, 2012). Hence, business has adopted social media marketing
strategies to improve their performance. Salford Business School is one
of the institutions that heavily rely on online presence through digital
platforms to reach its target market. This analysis aims to determine
how the institution through its website it manages to increase search
results. Recommendation and strategic plan for improvement are also
drawn based on the findings.