Prepare for the OMCP certification exam and expand your digital
marketing skillset
Courses relying on the OMCP Digital Marketing Certification standards
attract over 70,000 students at 900 universities around the world each
year. This challenging curriculum requires strong command of content
marketing, conversion rate optimization, and other digital marketing
competencies in high market demand.
In Digital Marketing Fundamentals, veteran digital media and marketing
experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an
essential and accessible roadmap to completing the highly sought-after
OMCP Digital Marketing Certification. You'll explore topics like digital
analytics, social media marketing, and search engine optimization with
the help of industry-leading authors and members of the OMCP Standards
Committee.
In the book, you'll also find:
- Full discussions of paid search marketing, email marketing, and
marketing to mobile device users
- Exacting and focused instruction on all the competencies tested by the
OMCP exam
- Accessible content suitable for experienced digital marketers looking
for a new certification to boost their career, as well as novice
practitioners trying to expand their skillset
Perfect for aspiring and practicing digital marketers, Digital
Marketing Fundamentals also belongs in the libraries of entrepreneurs,
solopreneurs, and other small- and medium-sized business leaders looking
for a starting point into the critical world of digital marketing.
